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16 Months After Acquisition, Yahoo Hasn't Made Tumblr Uncool

Tumblr has has grown from 300 million to 400 million monthly visitors, according to the company’s internal numbers, and has nearly doubled its number of user-generated blogs since the acquisition. The kind of growth is vital. 

For all the talk about the importance of maintaining a rich community of arty, self-styled bloggers, the acquisition was still a business deal. And the strategy may very well be working: Gatorade, BMW, Mini Cooper, Degree and MasterCard are some of the brands that have become ad-buying Tumblr customers in recent weeks.

"I think it is the platform of the future for us," [Ned Brody] said. "And we believe it should be the platform of the future for any publisher or brand."

(Source: marketr)

(Source: best-of-memes, via sparrowsky48)

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